Wardrobe need an update? Looking to avoid the trappings of fast fashion? Want to look goooood this season? The North Shore has an upcycling economy, a whole selection of stores that re-sell designer and brand-name clothing, within a 5-minute walk of each other.
Carve an afternoon to explore these Takapuna boutiques. You might stumble upon a vintage dress with a story to tell or a designer jacket at a fraction of its original price or that quirky accessory that’s just you.
Where to shop
Check out our top spots for quality pre-loved fashion.
Recycle Boutique
Great for on-trend fashion, particularly name-brand streetwear and smart casual.
The team are picky about what they sell, focusing on items they know are hot on the scene. The range is always impressive, with local and international brands.
Plus, the consignment model means you can sell the pieces in your wardrobe that deserve a new life and earn some cash in the process. Just drop off your brand-name seconds and let them do the work of selling them!
📍 95 Hurstmere Rd
Hospice Shop
This is the spot for your cool classics at an absolute bargain – think scarves, jackets, blouses and even household decoration.
We love Hospice, an organisation that really truly cares for people. This store offers more than just affordable clothing; all profits go to the Harbour Hospice charity. That means each item you buy makes a real difference in the lives of those navigating life-limiting illnesses.
📍 507 Lake Rd
Re:Circle
A great place for a bit of grit, particularly aimed at younger adults – streetwear, denim and casual comfort.You’ll find a fresh wave of treasures each time you visit.
The model at Re:Circle is pretty cool – it’s a whole sustainable fashion community you can get involved with. How it works is you book a “spot” in the marketplace, and display the clothes you want to sell in your own dedicated space.
It’s also great for shoppers – you can get a whole lot of little curated collections to shop every time you come!
📍 21 Hurstmere Rd (McKenzie Laneway)
Regenerate Fashion
As well as the selection of pre-loved clothing, this is a destination for genuine upcycled accessories: bags, jewelery, socks and even candles all made new from recycled materials.
Regenerate Fashion is on a mission to make clothes shopping an accessible, affordable, and environmentally friendly experience. The approach uses a rent-a-rack system so you can set up shop so sell – and perhaps find your next favourite outfit while you’re there.
Shoppers can view the current collection in store, or even shop online. “Second hand, first choice”, indeed!
📍 21 Hurstmere Rd
Beach Road Country Club
The racks here sport big name designer clothing, and hot brands in a highly curated selection.
Beach Road Country Club is new to Takapuna but is swiftly becoming a go-to for stylish wardrobe upgrades.
Located right at the town end of Hurstmere Road next to The Strand, this wee boutique is laid out like a main street fashion store. The curators have a great eye for colour and pattern, and a fantastic selection of fashion accessories.
📍 9a Hurstmere Rd
Second Avenue
Second Avenue should be a first stop for women’s fashion, a place to go when you want to paint the town red and look good while you’re doing it.
Pitching itself as an “ethical alternative to fast fashion”, Second Avenue offers a curated selection of pre-loved designer and high-quality clothing with a focus on “dress up to go out” style.
Keep up with seasonal trends without contributing to textile waste! All items are hand-picked, so hit the store or shop online for some incredible fashion finds at sharp prices.
📍 55 Hurstmere Rd
Quick pre-loved shopping tips
- Trust your eye (and your body) on size. The sizing labels on pre-loved clothes are less reliable – some have shrunk a bit in the wash, and some may have stretched out. Trust your gut on what might fit you, and try some clothes on even if the label says it isn’t quite your fit.
- Make a list before you go. This old-school tip is straight from your mum: if you know what you need, you don’t get distracted.
- Come with an open mind. Yeah, you came for a pair of blue jeans, but those beautiful maroon chinos might just be your new look.
- Wear tight-fitting underclothes. You’re probably going to be trying on a lot of clothes. Make it easy on yourself by wearing some base layers – we’re talking tights, yoga pants and huggy merinos. It’ll make life easier if you don’t have to completely undress every time you try something on.
- Scout ahead. It’s 2025! Even second-hand stores have online shopping. Check out which stores have the outfits you’re looking for, then head in to try them on.
- Hit multiple stores. Upcycled shopping is a bit luck, a bit determination. The more shops you visit, the more likely you are to find that hidden gem.
- Grab it while it’s hot. That jacket might not be there tomorrow!
Don’t miss the extensive Takapuna style scene
There is always more to explore in Takapuna. You can mix in the latest trends to your wardrobe at Shore City Shopping Centre or refuel with coffee and let your refreshed energy guide your next adventure.
Check out the I Love Takapuna shopping directory for the full monty of fashion and retail therapy.
