Retail Spotlight: Superette

Since opening their first Freeman's Bay store in 2002, Superette has made quite a name for themselves on the New Zealand fashion scene. Now with 5 retail stores across the country and a strong online presence, they’re showing no sign of slowing down yet. Having just debuted at New Zealand Fashion Week, and with their exclusive Pre-Spring 17 collection in stores, we can’t wait to see what’s up next for the brand.


Hitting a milestone fifteenth Anniversary this year the company has gone from strength to strength with their vision remaining the same. “Our focus is providing customers with pieces we love, and know they will too”. Now offering over 200 brands across fashion, homewares and kids, each store provides a unique and inspiring shopping experience. 



Having just celebrated two years with their Takapuna store and HQ, a move to the Shore was always on the cards, where co-founders Rickie Dee and James Rigden both grew up attending Takapuna Grammer and Westlake boys. With so many new businesses popping up all over, and strong ties to the area, a retail space in Takapuna was always going to be a part of the Superette story. “We love seeing Takapuna evolve, there are so many new, innovative business and we’re excited to be a part of that.”



Exclusive stockists to multiple international brands, Superette are a strong competitor when it comes to a fast-paced retail environment. “ We’re a lifestyle brand that bring together the best pieces from all over the world to generate the ultimate shopping experience whether that be in store or online.” Staying ahead of the game with a one stop shop mentality, the luxurious space, product offering and customer experience is something they’ve definitely mastered.



And it doesn’t stop there for the Takapuna-based team. With new arrivals heading to stores everyday, a whole lot of new brands to be release over the coming months, and building on collaborative pieces with Camilla and Marc, Ragdoll LA and Ksubi, we’re only just keeping up! There’s so much more to come from these guys so make sure you head over to their Instagram and Facebook page’s @superettestore to check out all the latest or head into store to experience it yourself.