North Shore Tourism Venture Launches
In a first of its kind venture, three Business Associations on the North Shore of Auckland have banded together to form a new tourism initiative, Explore North Shore (ENS). It is designed to promote economic growth in the Devonport-Takapuna Local Board area. ENS incorporates Takapuna, Devonport and Milford and focuses on the treasures the Shore offers of ‘Beaches, Lifestyle and Shopping.’
The ENS launch event kicked off at Takapuna’s Regatta Bar and Eatery on Thursday 8 November, with many stakeholders and VIPs attending. “It has been a few years in the making, but we are underway now thanks to the funding support of the Devonport-Takapuna Local Board and ATEED”, says Murray Hill, Manager of Milford Business Association.
The ENS team are confident that they can help raise the profile of Auckland’s North Shore. “Over the past few years the area has experienced 0.1% and 3.4% growth in 2017/2018 respectively. We think ENS can build on that,” says Toni van Tonder, Devonport Business Association Manager.
The initiative has bold ambitions – it wants to be foremost on tourists’ minds when planning their visit to Auckland and that includes domestic tourism, which makes up about 90% of those visiting the area each year. Tourism dollars are worth around 9.7% of total spending in the area, with around $46.6m from domestic tourists to Auckland and $26.8m from international tourists.
Terence Harpur, Manager of the Takapuna Beach Business Association adds “We want Explore North Shore to be not just recognised as a must-see area to visit; we want to capture the hearts and minds of those who aspire to experience all that we have to offer. With all three key tourist areas on the Shore are now connected, this is a very compelling offer to market. Working together, the potential for growth is amazing.”
For more information contact:
Explore North Shore
www.explorenorthshore.nz | @explorenorthshore on Facebook and Instagram