All the better to see

Takapuna’s optometry practice Mortimer Hirst has a long and proud history, and is staffed by a team of expert optometrists and contact specialists.

Naomi and Alex Bicheno are partners in the three Mortimer Hirst practices (Takapuna, St Heliers and Auckland Central) and work in all three practices as well as managing the business. The highly qualified and experienced Takapuna clinical team includes business partner Grant Watters, Emilie Langley and Oliver Munro. Members of the clinical team lecture globally, teach and examine at the University of Auckland School of Optometry and are involved in a number of industry studies at any one time.

Grant Watters is one of the most qualified and experienced optometrists in the industry and proud of the heritage of the Mortimer Hirst practice.

“There are few practices in New Zealand that would have as formidable a history as Mortimer Hirst,” says Grant. “Mortimer Hirst has a history in optometry specialising in contact lenses with the founders manufacturing and fitting contact lenses since the early 1940s.”

Mortimer Hirst took over Martyn Davy’s practice on Hurstmere Road in late 2015. Martyn worked for Mortimer Hirst in the 1970s at its High St Auckland CBD practice before he opened his own practice on Hurstmere Road nearly 30 years ago. When he decided to retire, says Alex, “it was the ideal move for us and full circle for Martyn, as we had a strong, loyal client base on the North Shore who had been asking us for some time to open a practice on the Shore.”

As well as providing general optometric services such as eye examinations, visual screening and children’s vision (paediatrics) the clinical team is also qualified to conduct police, pilot and seafarers’ examinations as well as specialising in post-surgery care, dry eye IPL treatment, ophthalmology co-management and complex contact lens fitting, management and troubleshooting. This includes specialised contact lens designs for Keratoconus, post-graft care, cosmetic contact lenses for irregular or posttraumatic injuries, multifocal, hybrid, astigmatic lenses and OrthoK, also known Orthokeratology and Corneal Refractive Therapy (CRT). Members of the clinical team at Mortimer Hirst are some of the few remaining practitioners able to modify, repower and polish rigid gas permeable contact lenses in-house, often in the course of an annual contact lens consultation.

The dispensing optician team includes business partner Naomi Bicheno and Cathy Zhang. Alex comments that Cathy understands and speaks Mandarin which is invaluable to the practice’s Chinese clientele.

“We’re well -known for our unique eyewear and sunglass collections,” says Alex. “Whether it’s a traditional look or a fashion statement our expert team will find eyewear to suit and compliment your image. We are constantly sourcing the most innovative and exciting new collections to work with, often from little known fashion houses as well as established internationally renowned brands, some of which are exclusive to Mortimer Hirst.”

“Selecting eyewear is similar to bespoke tailoring,” adds Naomi. “It incorporates a great deal of detail such as shape, colour, size, fit, style and material, ensuring it complements hair and skin tones and most importantly, represents your personality and the look you are after. We pay special attention to these details as well as your personal, visual and lifestyle requirements.”

Grant Watters is proud that Mortimer Hirst continues the community-based service established by Martyn Davy. “We do not charge clients for eyewear repairs,” he notes. “We only charge if the eyewear has to be sent off site for specialist repairs. New nose pads, screws, complex adjustments etc. are all complimentary and part of the service we offer.”

The Mortimer Hirst Takapuna team will be sharing their expertise regularly in Channel Magazine and look forward to being of service to you.

With summer coming Mortimer Hirst is giving away 5 pairs of Maui Jim sunglasses. To enter either like the Facebook page or visit them in person and have your eyewear or eyewear cleaned, polished, tightened and refitted and at the same time collect your complimentary goodie bag which includes a large microfibre cleaning cloth, spray cleaner, pocket magnifier and pen.

Mortimer Hirst, 42-44 Hurstmere Road, Takapuna 09-486 1952 Facebook: Mortimer Hirst Eyecare & Eyewear Est. 1951

Channel Magazine Issue 81 October 2017. Check out more Channel Magazine articles HERE.